The Business of Senior Care

Lucas Carroll

Lucas Carroll

President, The Business of Senior Care

CDPHE Approved Exclusive Online Trainer

2019 Eli Pick Leadership Award Recipient

Top 20 National Home Care Franchise Sales Leader

National Caregiver of the Year Franchise Office

AHCA Silver Achievement in Quality Award

CMS Certified 5-Star Facility Recipient

CMS Deficiency Free Survey Facility

The go-to resource for home care regulations and operations, I’ve built, lead and coached successful teams across the healthcare landscape. I founded The Business of Senior Care in 2019 to provide home care companies with training and coaching to build great businesses. 

An expert in healthcare regulations, I have helped home care companies to be compliant with Colorado regulations, develop policies and procedures and provide training on numerous home care topics. In addition, I’ve successfully helped companies pass initial agency certification, achieve deficiency-free surveys and successfully overturn deficiencies through dispute resolution. 


By 29 years of age, I was leading the largest Home Instead Senior Care multi-state franchise operation in the state of Colorado and in the Top 20 out of 1,000 offices across the globe. I am known as a revenue-generating home care operations leader who understands building successful businesses and leading amazing teams.

Spending nearly two decades in healthcare, I began my career at the corporate headquarters for the world’s largest home care franchise organization, Home Instead Senior Care. Working directly with franchise start-ups, as well as seasoned home care owners, I helped to support and provide consulting to upwards of $6M businesses. I have done speaking engagements with hundreds of owners and home care leaders across North America focusing on operations, marketing, finances and staff recruitment and retention.

I led several nursing homes as a Licensed Nursing Home Administrator for the largest privately owned nursing home company in the nation, Life Care Centers of America. Additionally, I became Executive Director for a short term rehab facility with Veritas Management, the fastest growing rehab organization in Colorado. 

I earned a BS in Biology from Regis University and MBA in Entrepreneurship from the University of Nebraska. I am a Class B Certified Agency Manager, Licensed Nursing Home Administrator and CDPHE Approved Home Care Trainer. Owning and operating several business, including a home care company, nursing home, real estate consulting and short-term rehab center. I was awarded the Eli Pick Leadership Award for excellence in healthcare leadership.